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Topic N11 ("Shopping")

I would like to tell you about shopping in the United Kingdom.

Marks & Spencer is Britain's favourite store. Tourists love it

too. It attracts a great variaty of customers from house wives to

millionaires. Princess Diana, Dustin Hoffman and the British

Prime-minister are just a few of its famous customers. Last year

it made a profit of 529 million pounds. Which is more than 10

million a week.

It all started 105 years ago when a young Polish immigrant

Michael Marks had a stall in Leeds market. He didn't have many

things to sell: some cotton, a little wool, lots of buttons and a

few shoelaces. Above his stall he put the now famous notice:

"Don't ask how much - it's a penny." Ten years later he met Tom

Spencer and together they started Penny stalls in many towns in

the North of England. Today there are 564 brances of Marks &

Spencer all over the world: in America, Canada, Spain, France,

Belguim and Hungary.

The store bases its business on 3 principals: good value,

good quality and good service. Also, it changes with the times;

once it was all jumpers and knickers. Now it is food, furniture

and flowers as well. Top fashion designers advice on styles of

clothes. Perhaps, the most important key to its success is its

happy well-trained staff. Conditions of work are excellent. There

are company doctos, dentists, hairdressers, etc. And all the

staff can have lunch for under 40 pence.

Suprisingly tastes in food and clothes are international.

What sells well in Paris, sells just as well in Newcastle and

Moscow. Their best selling clothes are: for women - jumpers and

knickers (M & S is famous for its knickers); for men - shirts,

socks, pyjamas, dressing gowns and suits; for children -

underwear and socks. Best sellers in food include: fresh

chickens, vegetables and sandwiches, "Chicken Kiev" is

internationally the most popular convience food. Shopping in

Britain is also famous for its Freshfood. Freshfood is a chain of

food stores and very successful supermarkets which has grown

tremendously in the twenty years since it was founded, and now it

has branches in the High Streets of all the towns of any size in

Britain. In the beginning the stores sold only foodstuffs, but in

recent years they have diversified enormously and now sell

clothes, books, records, electrical and domestic equipment. The

success of the chain has been due to an enterprising managment

and to attractive layout and display in the stores. It has been

discovered that impulse buying accounts for almost 35 per cent of

the total turn over of the stores. The stores are organized

completly for self-service and customers are encouraged to wander

around the spaciously laid out stands. Special free gifts and

reduced prices are used to tempt customers into the stores and

they can't stand the temptation.

 ( '        A *.FRM *.MAC  

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